In under an hour, you’ll understand yourself better than a therapist would after 10 sessions. Whether you’re stuck or just curious — this is the map.
Finally understand why you are the way you are.
And what to do about it.
* Individual results may vary. This is a self-reflection tool, not a clinical assessment.
The deepest psychological profile ever built for founders.
See the hidden patterns behind how you lead, decide, and break down under pressure. For you to understand yourself. For your AI to understand you too.
No credit card. No account required. Just freakishly accurate insights.
About an hour · Most founders do it across two or three sessions
Built on 100+ years of personality science
The problem
You already know your type.
You don’t know your pattern.
You've taken the tests.
ENTJ. Enneagram 8. High D. CliftonStrengths says Strategic. You know your type. You've known it for years.
And yet.
You still fire people six months too late. You still avoid the conversation with your co-founder. You still say yes to the thing you know will burn you out. And the worst part: you can see yourself doing it.
Single-instrument tests tell you what you are.
They can't explain why you keep doing what you already know you should stop doing. That requires seeing how personality, attachment, values, stress responses, and decision-making biases interact — all at once.
That's what 61 instruments reveal.
Not a label. Not a type. A pattern.
From a real profile
A pre-seed founder — two technical co-founders, nine months of runway left, arguing about whether to pivot — took the assessment on a Friday evening after his third argument with his co-founder that week. By Sunday, he had read his full profile twice and sent one section to his co-founder: the analysis of how their conflict styles interact under financial stress.
“We had been arguing about the same thing for six months. Turns out we weren’t disagreeing about strategy. My avoidant attachment was reading his anxiety as criticism. His anxious attachment was reading my withdrawal as abandonment. The profile drew the diagram of our fight.”
They restructured their decision-making process that Monday. Not because a coach told them to. Because they could finally see the pattern. The pivot argument resolved itself in a week.
How we compare
See the math.
| MBTI | CliftonStrengths | Hogan | Exec Coaching | found | |
|---|---|---|---|---|---|
| Instruments | 1 | 1 | 3 | 1–3 | 61 |
| Output | 4-letter type | Top 5 list | Template report | Verbal debrief | 45K-word profile |
| Cross-validated | No | No | No | In coach's head | Yes |
| AI-readable | No | No | No | No | Yes |
| Founder-specific | No | No | No | Depends | Yes |
| Time to complete | ~10 min | ~35 min | 2–3 hours | 6+ sessions | ~1 hour |
| Price | ~$49 | ~$60 | ~$1,600 | $2K–10K | Free |
Your data is encrypted, never shared, and deletable anytime.
What we measure
Six dimensions of who you are
Not a single test. An integrated battery spanning the full landscape of personality science.
Personality · 10 Aspects (not the usual 5)
How can you be relentlessly productive AND chronically disorganized?
IF your Industriousness is high but your Orderliness is low, THEN your profile predicts exactly where execution breaks down — and why willpower won't fix it.
Attachment · Regulation · Screening
What happens to your leadership when the money runs out?
IF your startup hits a cash crisis, THEN your profile predicts exactly how your attachment style reshapes your leadership — and why your co-founder suddenly feels like an adversary.
Values · Energy Patterns
Why does that task drain you while it energizes your co-founder?
IF your top value is Achievement but your Working Genius is Discernment, THEN you'll over-commit to execution and under-invest in the judgment calls only you can make.
Cognitive Style · Risk Profile
Why do you take existential risks with your company but avoid confrontation with your team?
IF your financial risk tolerance is high but your social risk tolerance is low, THEN your profile maps the exact domains where your courage disappears.
Intimacy · Communication · Conflict
Why does your co-founder hear criticism when you meant to be helpful?
IF your conflict style is avoidant and your partner's is confrontational, THEN your profile shows the predictable spiral — and the sentence that interrupts it.
Burnout · Resilience · Risk Profile
When will you burn out — and what will you look like when you do?
IF your Grit is high but your self-compassion is low, THEN you'll push past every warning sign. Your profile identifies your specific burnout signature before you hit it.
How it works
How 61 instruments become one pattern
Answer honestly.
61 instruments across personality, values, relationships, decision-making, and stress. About an hour total — most founders do it across two or three sessions.
We connect the dots.
Every instrument informs every other. When your Neuroticism is high, we adjust your predicted attachment anxiety and burnout risk. When your values prioritize Achievement over Benevolence, we reweight your leadership profile. One integrated picture, not 61 separate results.
Three layers, all yours.
A 1-page Cheat Sheet for your desk before hard conversations. A 10-page Coaching Brief your coach can act on from session one. And a 45,000-word Full Profile — every instrument, every cross-reference, every paradox. Plus a structured data file to make your AI actually useful.
Your AI, Personalized
Your AI gives generic advice because it has no idea who you are.
You use AI every day. Writing emails. Reviewing strategy. Preparing for hard conversations. And every time, the AI starts from zero. It doesn’t know you avoid confrontation under stress. It doesn’t know you over-commit to new ideas and under-resource execution. So it gives you generic frameworks. The same output it would give anyone.
Feed your found profile to Claude, GPT, or whatever you use. Everything changes.
The difficult conversation
Without your profile
"Here are 5 steps for giving constructive feedback to an underperforming employee."
With your found profile
"Your conflict-avoidant pattern means you'll instinctively soften this feedback until the message disappears. Write the core message first — then build empathy around it. Do not let empathy replace the message."
The strategic decision
Without your profile
"Here's a decision matrix for evaluating this opportunity."
With your found profile
"Your Openness score means you're overweighting the intellectual excitement. Your low Orderliness means you're underestimating integration complexity. Stress-test the operational plan with someone whose Conscientiousness is higher than yours."
The co-founder tension
Without your profile
"Communication is key. Schedule regular check-ins."
With your found profile
"Your anxious attachment activates under financial stress. When your co-founder goes quiet, your system reads it as withdrawal. Name the pattern out loud: 'I notice I'm reading your silence as something negative.' This short-circuits the spiral."
After a rejection
Without your profile
"Rejection is part of the process. Here are some tips for staying resilient."
With your found profile
"Your high Industriousness means you'll push harder after this rejection — that's your strength. But your Withdrawal score says the emotional hit will surface 48 hours later as irritability with your team. Block two hours on Thursday to process this properly, before the pattern leaks sideways."
Not a paragraph pasted into custom instructions. A structured profile with 317 scored dimensions and cross-instrument correlations — the difference between telling your AI about yourself and giving it a psychological model it can reason over.
How: Copy the structured data file. Paste it into Claude’s project knowledge or GPT’s custom instructions. Takes 30 seconds. Changes every conversation after.
“It was like my AI went from a stranger to someone who’d coached me for a year.”
Preview: structured data file
openness: 89th percentile
conscientiousness: 34th percentile
attachment_style: anxious-preoccupied
conflict_pattern: avoidant
burnout_risk: elevated
values_primary: achievement
... 311 more dimensions
Why I built this.
— Tim Noake-Smith, founder & executive coach
I’m an executive coach. I work with some of the world’s best founders — seed to Series C, deep-tech to consumer — people building at the edge of what they’re capable of. I kept running into the same problem: the personality tests I used in sessions each told me something useful, but none of them talked to each other. A founder’s Enneagram result didn’t know about their attachment style. Their Big Five score didn’t inform their leadership profile.
So I built this for my clients — one assessment that cross-references everything into a single, structured profile. I learned more about a founder in the hour it took them to complete it than I typically would in three months of coaching. Sessions started at a completely different level. I realised this shouldn’t stay locked inside my practice.
Every founder deserves to understand themselves this well — not just the ones who can afford a coach.
Pricing
Free. Seriously.
No credit card. No account required. Your data, your profile, yours to keep.
Why free? The core profile should be accessible to every founder, not just the ones who can afford a coach. We’re building our founding dataset — the assessment is free while we do. It won’t stay free forever.
Start Free AssessmentAbout an hour · Save and resume anytime · Results in minutes
Thinking about hiring a coach? Start here. Your coach will thank you.
You already know something is repeating. Now you can see what it is.
The conversation you keep avoiding. The hire you keep regretting. The pattern that costs you — in time, in money, in relationships. It’s measurable. And it’s yours to change.
No credit card. No account required. Just freakishly accurate insights.
About an hour · Save and resume anytime · Yours forever